Cambridge Business Association | Latin America

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Welcome LABS2021 

CBA has designed a unique triple impact program to ensure the correct incorporation of practical business knowledge, consisting of lectures from University of Cambridge Professors; practitioners from renowned multinational companies sharing their expertise as senior leaders; and workshops to incorporate and implement insights and ideas gained from debates in small groups of peers to your own particular reality.

LABS Program

Future Trends

Economics outlook in Latin America presented by EY´s Team. How to expert and import from UK to the region by UK´s Department of International Trade (DIT)

2:09:00 hours.

Digital Innovation

Using digital innovation in responding to crisis and the future of work by Cambridge´s Professors. 

2:00:00 hours.

Digital Transformation

Frugal innovation: How to respond to adversity faster, cheaper and better, by Professor Jaideep Prabhu. Fourth Industrial Revolution Challenges by Microsoft´s Digital Companies Director, Wilson País. 

2:00:00 hours. 

E-Commerce

CJBS alumni, eCommerce & Digital Transformation expert – Sunny Xu: Lessons from the corporate world. Before you enter the chinese market.

CEO Marketplace Internacional at Falabella Group – Lucas Landesman: eCommerce challenges and opportunities in Latin America from corporate retail. 

2:15:00 hours. 

Business Analytics & Data Driven

Decision-Making Using Data: How communications tailored to someone’s personality increases key metrics such as clicks and purchases, and leads to more advertising return on investment. Professor – David Stillwell

Experimentation: getting the data that you need.
Professor – Nektarios Oraiopoulos

2:01:00 hours. 

Fintech Innovation

Regulatory dilemma: Policymakers face a big test on whether to support fintechs given increased competition from big tech and incumbent banks.

Professor – Robert Wardrop

Fintech Innovation: Disrupting the Financial Landscape in Latin America.
Professor – Tania Ziegler

1:57 hours. 

LEADERSHIP

Leading under uncertainty and digital teams.

Adaptive Capacity: How companies can adapt and transform effectively in an ever changing global environment.

2:15 hours. 

Learning Platform

LABS 2021 

Welcome to CBA´s learning platform. Access all the material covered in Cambridge´s first Latin American Business Summit. Contact us at cba@cjbs.net and join LABS 2021 cohort in LinkedIn to connect with peers from around the globe.